What the Hub Does
- Central dashboard aggregating data from multiple WordPress sites running SFR Analytics
- Local data storage — daily snapshots stored in the Hub’s own database
- Automatic hourly background sync via WP-Cron
- Historical backfill — pulls up to 90 days of data when a new site is added
- Traffic over time chart across all connected sites
- Aggregated traffic sources, top content, referrers, and geographic data
- Site categories (Personal / Client) with quick toggle filters
- Email report groups — create multiple reports with different site selections, recipients, and schedules (weekly or monthly)
- Each email report includes Today, 7-day, and 30-day summaries with trend comparisons
- Export to CSV or print/save as PDF
- Per-site toggle to show or hide sites on the dashboard
- Encrypted API credentials (PHP Sodium with fallback)
- Configurable data retention (up to 5 years)
- Free for up to 3 sites — licence keys unlock additional sites
What It Means for Users
- One dashboard for everything — stop logging in to each site individually. See all your sites at a glance.
- No third-party aggregation service — data flows directly between your WordPress sites. No external platform, no monthly SaaS fee.
- Send client reports automatically — create a report group for each client, add their email, and they receive a professional digest on schedule. No manual work.
- Fast dashboard — data is stored locally, so the dashboard loads instantly even with many sites.
- Flexible site management — toggle sites on and off, filter by category, change date ranges, all without page reloads.
- Scales simply — start free with 3 sites. Add more with a licence key when you need to. No feature gating — every feature is available to every user.
Outcomes for Users
- Agencies can monitor all client sites from one place
- Developers can include analytics reporting as part of their service offering
- Site owners with multiple properties get a unified view without paying for enterprise tools
- Clients receive professional, branded analytics reports automatically
- Decision-making improves because data from all sites is visible together
- Time saved: no more switching between dashboards or exporting data manually
