This guide explains how to connect a WordPress site running SFR Analytics to SFR Analytics Hub. The SFR Analytics Hub can be obtained for free (for three sites) from WordPress. More sites can be added with a licence available from Support from Richard – SFR Analytics and SFR Analytics Hub

1) Before You Start

On each site you want to connect (feeder site), make sure:

• SFR Analytics is installed and active.
• You have a WordPress user account with the Administrator role.
• Application Passwords are available (WordPress core feature under user profile).

Important: The Hub connection uses authenticated REST requests that require administrator-level capability (manage_options).
If you use a non-admin account, connection tests can fail with 403 rest_forbidden.

2) Create an Application Password on the Feeder Site

1. Log in to the feeder site as an Administrator.
2. Go to Users > Profile.
3. Scroll to Application Passwords.
4. Enter a name (example: SFR Analytics Hub).
5. Click Add New Application Password.
6. Copy the generated password immediately and save it securely.

You will use:

• WordPress username
• Application Password (generated above)

3) Add the Site in SFR Analytics Hub

On your Hub site:

1. Go to Analytics Hub > Sites.
2. Click Add Site.
3. Enter:

• Site Name
• Site URL (full URL, include https://)
• WordPress Username (administrator account from feeder site)
• Application Password

1. Click Test Connection.
2. If successful, click Add Site.

4) Confirm Data Sync

After adding the site:

1. Go to Analytics Hub > Dashboard.
2. Click Refresh to pull latest data.
3. Check that stats and charts begin populating.

5) Common Errors and Fixes

Error: HTTP 403 / rest_forbidden

Cause:

• The username/password belongs to a user that is not an Administrator.

Fix:

• Create/use an Application Password for an Administrator account on the feeder site.
• Update the site credentials in Hub.

Error: 401 / “You are not currently logged in”

Cause:

• Security/auth plugin is blocking Application Password REST auth.

Fix:

• Check security plugin settings and allow Application Password REST access.
• Retest the connection.

Error: Route not found (404)

Cause:

• SFR Analytics on feeder site is outdated or inactive.

Fix:

• Update/activate SFR Analytics, then retest.

6) Best Practices

• Use one dedicated admin account for Hub connections on each feeder site.
• Keep Application Passwords unique per site.
• Use HTTPS on all sites.
• If credentials change, update them in Analytics Hub > Sites immediately.

7) Need More Than 3 Sites?

The WordPress.org Hub edition supports up to 3 connected sites.

If you need to connect more than 3 sites:

• Use SFR Analytics Hub Pro from:
• https://supportfromrichard.co.uk/sfr-analytics/
• The Pro build keeps the same core dashboard and reporting workflow, with a higher site limit. The features in the free and pro versions are the same, and there is no loss of data when you migrate to the Pro version