SFR Analytics gives you clear, actionable website statistics directly inside your WordPress dashboard. No external services. No tracking scripts from third parties. No Google. Your visitor data stays on your server, under your control. Our Help Documents will guide you through how to add your websites to the SFR Analytics Hub so that you can see your usage data and more across all the sites that you manage and own. The free version of the hub has all features unlocked for 3 websites, and a licence will allow you to add more sites.
For agencies and developers managing multiple sites, SFR Analytics Hub brings everything together in one central dashboard — so you can monitor all your sites without logging in to each one.
Both plugins are free. The Hub includes 3 sites at no cost, with affordable licence keys to add more sites.
SFR Analytics is a self-hosted analytics plugin for WordPress. All visitor data is stored in your own database — nothing is sent to third-party services. No cookies, no external scripts, no tracking pixels.
The SFR Analytics WordPress Plugin and the SFR Analytics Hub Plugin are available directly from WordPress inside your WordPress website – just search for ‘SFR’
The Problem You Solve
Most website owners rely on Google Analytics or similar third-party tools. This means:
- Visitor data is sent to Google’s servers
- Complex setup with tracking codes, consent banners, and cookie notices
- Dashboards that are overly complicated for what most site owners need
- No easy way to see multiple sites in one place without paying for premium tools
- Privacy regulations (GDPR, PECR) create compliance headaches
SFR Analytics takes a different approach.
Dashboard at a Glance
- Views, Visitors, Sessions — core metrics with period-over-period comparison
- Bounce Rate & Pages per Session — engagement indicators
- Traffic Over Time — interactive line chart with date range presets
- Top Content — your most viewed posts and pages
- Traffic Sources — where your visitors are coming from
- Top Referring Sites — individual domains sending you traffic
- Entry & Exit Pages — first and last pages in each visit
- Device Types — desktop, mobile and tablet breakdown
- Browsers & Operating Systems — which browsers and OS your visitors use
- Geographic Distribution — visitor countries (requires CDN with country headers, e.g. Cloudflare)
- Campaign Performance — UTM campaign results with source/medium drill-down
All dashboard sections are collapsible — show only what matters to you.
Campaign Manager & UTM Link Builder
Plan and track marketing campaigns without leaving WordPress:
- Create campaigns with notes and track their performance over time
- Build UTM links with a visual tool — pick a page, choose source/medium/campaign, and get a ready-to-use URL
- Smart page picker — search across all your content types with post type and category filtering
- Preset sources and mediums — common options (Facebook, Google, newsletter, etc.) with clear descriptions
- Save generated links for quick reference and reuse
- Custom sources and mediums — add your own and they’re saved for next time
- Auto-lowercase campaign names to prevent data fragmentation
= Smart Bot Detection =
Not all traffic is human. SFR Analytics filters out noise automatically:
- 200+ known bot patterns — search engines, AI crawlers, SEO tools, monitoring bots, headless browsers, security scanners and more
- JavaScript verification — a lightweight inline script confirms real browser execution, so bots that don’t run JavaScript are never counted
- Missing header detection — flags requests without User-Agent or Accept-Language headers
- Filterable patterns — add your own via the
sfran_bot_patternsfilter
The dashboard shows you exactly how much traffic was filtered: total requests vs verified human visits.
Privacy First
- No cookies — visitor identification uses anonymous hashed fingerprints
- No PII stored — IP addresses are hashed (SHA-256), never stored in plain text
- Optional IP anonymisation — strip the last octet before hashing
- Do Not Track support — respects the browser DNT header when enabled
- Local storage only — your data never leaves your server
- Configurable retention — automatically delete data after 30 to 3,650 days
- GDPR-ready privacy text — copy-paste paragraph for your privacy policy
IP & Country Filtering
- Exclude specific IP addresses or CIDR ranges (e.g.
192.168.1.0/24) - One-click “Ignore My IP” button
- Exclude entire countries by country code
- Exclude logged-in users by role (administrators, editors, etc.)
